The dilemma of catering to the price conscious medical tourists

"Price" is a keystone of medical tourism business. It would be very hard to ignore the fact that pricing plays a very critical and substantial role in the decision-making process of a medical tourist. Moreover, in some of the cases the need for medical travel arises due to price issue itself in the patient's home country. However, more than the medical tourists themselves the MTFs (Medical Tourism Facilitators) have a more challenging role of balancing out between quality and price. The pricing concerns for patients also do vary from region to region. For some of them quality is the main concern while for some only price matters. But yes, "price" does form a vital component in both the cases. Only...

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The need to regulate medical tourism education and certification programs

Lately, many companies and people have joined the medical tourism business owing to its rising popularity and a perception among business people who see medical tourism as a quick money making business venture. There has been a dramatic increase in medical tourism companies in the last 5 years. This has in turn has led to setting up of medical tourism education and certification organizations catering specifically to the medical tourism companies. While some of these organizations have been setup with sheer concern for the industry most of them have been setup with only profit in mind. Different medical education and certification organizations follow different sets of standards, criteria and bench-marking with no common set of process in place so that...

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