The dilemma of catering to the price conscious medical tourists

“Price” is a keystone of medical tourism business. It would be very hard to ignore the fact that pricing plays a very critical and substantial role in the decision-making process of a medical tourist. Moreover, in some of the cases the need for medical travel arises due to price issue itself in the patient’s home country. However, more than the medical tourists themselves the MTFs (Medical Tourism Facilitators) have a more challenging role of balancing out between quality and price.

The pricing concerns for patients also do vary from region to region. For some of them quality is the main concern while for some only price matters. But yes, “price” does form a vital component in both the cases. Only the priority level for “price” may change but “price” is still an issue that most patients do factor in. It is in between these two things that the MTF has to find the middle path.

Although we have been accustomed to a thinking that quality is directly proportional to price such is not the case if we look closely. Quality can be achieved even at less price. It depends mostly on how a MTF utilizes the resources available at hand to get achieve a healthy ratio of quality at low price.

A MTF does not have to necessarily let quality take the back seat while they deal with price. To achieve the right balance all that is needed is the right approach. Like there is a need to diversify from super-specialty facilities to single specialty facilities. Such diversification can check to some extent the price issue. But diversification does not mean that we need to compromise on the quality part. There are many good single specialty facilities that do have stringent quality controls.

Read more: Sustaining the growth trajectory of India as a medical tourism destination…

Also another most common issue that I have found during my interaction with the MTFs is that there is a perception that only accreditation’s from JCI,etc. mean quality. This perception need to be altered a bit. There is no doubt that international accreditation’s do add value to one’s portfolio but there are always some sort of government lead national accreditation boards present in every country that monitors the quality. It is a fact that internationally accredited facilities command a premium than those nationally accredited. Maybe that might not be the case in some MT countries but it is in most of them.

We have studied the cases of some of the hospitals in Asia who despite the fact of being in small tier-II cities were able leverage the price to quality ratio to their advantage while working in tandem with MTFs through proper resource utilization, accreditation and ensuring patient satisfaction. And this has ensured a steady patient flow to their facilities.

A price conscious medical tourist would be more inclined towards the price than the quality. But it falls on our shoulders as MTFs to provide a balanced and quality price ratio.

Get certified CERTIFIED WORLD’s LOWEST COST SURGERY PACKAGES HERE IN INDIA –  Surgery is done in India at a fraction of cost , with savings of over 75%, compared to similar surgeries done in any other part of the world. Medicure Medical Travels  affiliated certified World class hospitals in India provide an expert medical opinion from experienced surgeons and accompanying medical tour package cost which includes stay in hospital in a private deluxe room where the patient’s companion can also stay along with the surgeon’s fee, consumables, medicines and nursing care, patient’s food and airport pick up & drop and translation services if required by the patient etc.

GET A FREE NO OBLIGATION EXPERT MEDICAL OPINION BY TOP DOCTORS FROM INDIA’S LEADING BEST HOSPITALS

Please scan and email your medical reports and images to us at info@medicureassist.com  to avail this facility.  We shall get back you with a Free, No Obligation Expert Medical Opinion from India’s leading Specialist Doctors and top hospitals in India.

Get certified CERTIFIED WORLD’s LOWEST COST SURGERY PACKAGES HERE IN INDIA –  Surgery is done in India at a fraction of cost , with savings of over 75%, compared to similar surgeries done in any other part of the world. Medicure Medical Travels  affiliated certified World class hospitals in India provide an expert medical opinion from experienced surgeons and accompanying medical tour package cost which includes stay in hospital in a private deluxe room where the patient’s companion can also stay along with the surgeon’s fee, consumables, medicines and nursing care, patient’s food and airport pick up & drop and translation services if required by the patient etc.

GET A FREE NO OBLIGATION EXPERT MEDICAL OPINION BY TOP DOCTORS FROM INDIA’S LEADING BEST HOSPITALS

Please scan and email your medical reports and images to us at info@medicureassist.com  to avail this facility.  We shall get back you with a Free, No Obligation Expert Medical Opinion from India’s leading Specialist Doctors and top hospitals in India.

By Omar Siddiqui ,

CEO at Medicure Medical Travels | Telemedicine | Medical Travel Consultant | Health Informatics | Speaker

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